School of
Nova Media

BBA in Digital Marketing and Communications

About the School

The School of Nova Media (SNM) prepares the next generation of marketers, brand builders, designers and producers for the rapidly evolving digital media and communications industry. SNM sits at the intersection of strategy and craft, culture and commerce — building graduates who can both think and make.

SNM offers the BBA in Digital Marketing and Communications, a three-year, 120-credit program delivered through the SIU Work-Study Dual Model in partnership with Industry (advertising agencies, brand teams, production houses and digital media companies).

The Program at a Glance

AttributeDetail
DegreeBBA in Digital Marketing and Communications
SchoolSchool of Nova Media
Duration3 years (flexible as per NEP 2020)
Credits120
SpecialisationsDigital Marketing & Brand Management; Design & Production
Industry Placement20+ months of Internship with Industry Partners
Curriculum Framework12-quarter Model
Intake60 students
Tuition Fee₹2,40,000 per year
Eligibility10+2 / Higher Secondary from any stream, minimum 50%

The Three-Year Journey

Study
Work
Y1 Q1-Q4
Study
12 wks
Study
12 wks
Study
12 wks
Study
12 wks
Y2 Q5-Q8
Intern
12 wks
Intern
12 wks
Intern
12 wks
Intern
12 wks
Y3 Q9-Q12
Study
12 wks
Intern
12 wks
Intern
12 wks
Intern
12 wks